Although you may be unfamiliar with the term, you are probably more familiar with litho laminated packaging than you may think. Litho laminated packaging is a specific process which prints litho graphics on the top sheet of a cardboard or corrugated board. Utilizing special plates and rollers, boxes that are litho laminated are able to come in vibrant colors or display unique graphics with picture or text, enhancing their look and making them stand out from the crowd. While there are numerous reasons your company may want to use this type of box, we have put together the top 5 benefits of litho laminated packaging.
Branding and Advertising
One of the biggest benefits of litho laminated packaging is for branding and advertising. Selecting bright colors for your package immediately attracts attention from consumers, and makes your brand more memorable. You can also have your logo, tag line and social media details printed directly on the box, further solidifying your brand and bringing your business to the front of their mind.
An added advantage of having a vibrant color or a catchy phrase on your package is that it instantly gives you a leg-up against your competition. Research shows that people are more attracted to visuals rather than text alone, and your package will draw them in over other packages that are plain and dull. The colors and graphics will draw attention to your product, further distancing yourself and your brand from your rivals.
Durable and Reliable
While highlighting your brand and company are important, your reputation can only be strong if your packages are durable and reliable. Litho laminated boxes are suitable for both heavy and lightweight products, no matter what volume or purpose you need the package for.
Another top benefit of litho laminated packaging is that it is extremely cost-effective, regardless of the volume of the product. Due to its versatility, litho lamination is a great investment for companies as it can be used for other items such as cardboard retail signs, floor-stand displays, and point-of-purchase displays.
Last, but not least, litho laminated packages are made from materials that are environmentally friendly and recyclable. Once the package has been used, it can be recycled into other products, such as tissues, paperboards, or even magazines and books. You are not only directly benefiting your company when you use litho laminated packages, but you are also benefiting the environment.
There are many benefits for using litho laminated packages within your company. Whether your main focus is on promoting your brand and increasing awareness, having simple ways to market and advertise, choosing the most cost-effective product that will benefit the environment, or simply having a package that is durable and will get the job done, litho laminated boxes are the best way to go.
Ready to learn more about litho laminated packages and how they can benefit your business?
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