NEWS & BLOG

How to get your product on supermarket shelves

Grocery stores offer clear information on how items are to be provided to them and Zacpac has huge experience in making and creating rack prepared product packaging SRP.

Initially presented in Europe and the UK, Australian grocery stores have actually now embraced the practices and if you wish your item to make the racks then product packaging is more vital than you can imagine.

In addition to sellers benefiting, you can likewise benefit as SRP can secure your items through circulation and look great on the rack. Sellers consisting of Aldi, Coles and Woolworths, have actually produced standards on how SRP need to be done– the “five easies”

Coles have actually even supplied a comprehensive Retail Ready Product packaging ToolKit that you can describe for your service and we have actually offered their list of the “Five Easies” listed below for your quick reference:

Five easies

Easy to Recognize

Easy recognition helps the option of the proper item and rotation of stock through the supply chain with specific focus on the circulation centre, back of shop and rack replenishment procedures. Product packaging ought to plainly interact what is inside and help shop consumers determine item in crowded and crowded back spaces.

Easy to Open

The product packaging must help with simpler and quicker replenishment procedures. It needs to allow simple opening in a couple of actions ideally without the help of tools such as knives. The opening procedure need to be user-friendly: shop workers need to have the ability to see how to open, how to use and how to dispose it.

grocery store product shelving

Easy to Shelve

RRP must make it possible for quicker, much faster and easier replenishment procedures than decanting specific item. Without this requirement being fulfilled, the option is not fit for the purpose. The product packaging should be strong enough to keep the stability of the consumer units through the supply chain.

Easy to Shop

The buyer needs to be able to quickly choose and return the item if they pick. The RRP should allow the shopper to quickly determine the brand name, item and alternative whilst not preventing their capability to self-select.

Easy to Dispose

Packaging products picked must be re-usable or recyclable and suitable logo designs ought to be shown on the base panel. For items with numerous product packaging type products ought to be quickly separated for recycling. Product packaging ought to be simple to eliminate and stack from shop aisles.